Benefits Of Blogging For Your Small Business
If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers.If you run a small business, you may be wondering if blogging lives up to the hype. Here are some statistics you should see:
- 61% of US consumers have made a purchase based on a blog post. (Source)
- 37% of marketers find that blogs are the most important method of content marketing. (Source)
- Companies that blog enjoy 97% more inbound links than blogless competitors. (Source)
- Websites with blogs have 434% more indexed pages than websites without blogs. (Source)
- B2B businesses are more likely to blog than B2C businesses. (Source)
- 94% of those who share posts do it because they think it will be helpful to others. (Source)
- B2B companies with blogs get 67% more leads than those without. (Source)
The Case for Small Business Blogs
Here are some of the most important benefits of having a blog for your business:
Boost Search Engine Optimization
Search engines love to provide fresh, valuable content to searchers. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).As an added bonus, you will benefit from backlinks as other websites begin to link to the articles on your website. This adds more fuel to the SEO fire because search engines consider backlinks as an endorsement of the authority of your website.
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers� comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Business as an Industry Leader
No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a �go to� resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Brand
Blog posting allows you to show a personal side of your business that perspective and current customers won�t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Provide Value for Your Readers
One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads. Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way. By taking the time and energy to provide beneficial content for free, you are actually building loyalty among potential customers who will become more likely choose your company over your competitors when they are ready to make a purchase. You can even include testimonial-centered posts to nudge those considering a purchase to take that next step. If your blog posts are simply product promotions or service pitches, don�t bother blogging. Readers won�t be interested.
Generate Leads
You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touch points. Not only will they regularly see your blog posts, the door is now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it�s free marketing and it further validates you as a credible business.From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.Are you interested in creating a blog for your organization? We can help. OpenVine offers a variety of web design solutions to meet your needs. No time to blog? No problem. Our copywriting and content creation team can work with you to create thoughtful, informative posts for your business blog.
http://www.openvine.com/small-business-internet-blog/5-benefits-of-blogging-for-your-small-business/
Just how do you feel in regards to SEO Blog Post?
Obtaining suggestions for Blog Posting can be a challenging job. This is especially true if you have no experience creating a blog site, or creating on a budget plan. That's where a Paid to Create an overview is available in. You get to discover how as well as where to get your products free of cost, and you get advice on planning as well as tactics.
There are many points that you can do to enhance your Blog site Post abilities. You can research, create as well as implement methods, and also make use of advertising and marketing in order to raise traffic to your Blog site. A tactical campaign can actually go a lengthy means towards accomplishing your goal of generating income blogging.
There are several means to use the details in a Paid to Write an overview. Here are the fundamentals.
Produce a plan - this is very important due to the fact that it aids you organize your ideas. You can utilize a plan to determine what you require to do to attain your goals. With the help of a Paid to Create a guide, you will certainly have the ability to formulate a well-organized plan that you can follow as well as comprehend.
Use article advertising - this is a technique that is used in numerous locations of marketing, from seo to on the internet advertising. One method is to compose short articles as well as submit them to post directory sites. You can even send these short articles to on the internet directories More hints that are only for advertising purposes.
Message on social networking sites - this can include MySpace, Facebook, YouTube, as well as Squidoo. These websites can offer a wonderful system for you to promote your services and products. You can likewise make video clips making use of software such as Camtasia, and also post them to YouTube.
Make use of free techniques - there are lots of blog sites available that browse this site supply totally free strategies for blogging. Naturally, you can likewise pay to obtain other methods that can help you come to be a far better blog writer.
Create methods - the objective is to figure out what works as well as what does not. Making use of a Paid to Compose a guide will aid you create a plan that will certainly benefit you. When you obtain a solid plan, you can after that utilize it in other locations of your service.
Read about complimentary online training courses - there are great deals of complimentary online courses that are developed to assist you come to be a far better blog owner. A number of these have guides that enter into more information than the free courses find more info that you can obtain elsewhere. You can after that apply what you learn from these programs.
Research study the existing trends - if you want discovering how to Blog Post, you must come to be knowledgeable about the present trends in the market. This can be accomplished via the use of Paid to Create. With such an overview, you can obtain all the information you need in order to start blogging efficiently.
Be patient - it takes some time to develop an adhering to for your blog. It additionally takes time to see outcomes. As soon as you begin constructing a readership, it can take a while before you begin obtaining website traffic to your blog site.
Follow your plan - once you start for more information regarding the different approaches, you can after that put these into place in order to get your blog in great standing. You can after that utilize a Paid to Create overview to assist you carry out these methods.
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